Lindsay Lohan has settled her $100 million lawsuit accusing E*Trade Financial Corp of modeling a “milkaholic” baby girl in a television commercial after her without permission, a lawyer for the actress said.
Lohan withdrew on Monday her lawsuit against the New York-based online brokerage, court records show. The terms of a settlement were not immediately available.
E*Trade and a lawyer for the company did not immediately return calls seeking comment.
Lohan alleged in her March 8 lawsuit that E*Trade’s use in an ad of a baby girl named Lindsay violated her privacy.
In the ad, a baby boy apologizes to his girlfriend through a video chat for not calling her the night before because he was on E*Trade. The camera switches to the girl, who asks suspiciously, “And that milkaholic Lindsay wasn’t over?”
It then switches back to the boy, who uneasily replies “Lindsay?” before another baby girl, presumably Lindsay, moves into the frame and asks, “Milk-a-what?”
E*Trade’s ad was part of a series featuring babies who play the markets. It was shown in this year’s Super Bowl, which Nielsen media said drew a record 106.5 million U.S. viewers. source
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